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Bega Cheese/Coles Announcement

ASX Announcement
Bega Cheese Secures Landmark Cheese Deal with Coles

Bega Cheese announces that it has reached agreement in principle with Coles to supply the entire
range of Coles branded cheese products. This will involve Bega Cheese manufacturing and
packaging natural cheddar, processed cheddar and mozzarella cheese products for Coles under a
five year contract, with initial anticipated annual volumes of approximately 19,000 tonnes.

While Bega Cheese already packs circa 14,000 tonnes of Coles’ retail cheese products for a third
party, the proposed new direct arrangement will see a significant net increase in the annual volume
of products over the term of the contract, inclusive of an additional 7,000 tonnes of bulk cheese
through its production facilities, which will result in significant cost improvements from utilising
capacity especially at Coburg and Strathmerton.

Coles and Bega Cheese will now formalise the proposed arrangements into a long term agreement.
Subject to this formal agreement being signed, it is anticipated that Bega Cheese will commence its
direct supply of cheese products to Coles in Q3 FY2012. In anticipation of commencing the
proposed arrangement, production and ageing of cheddar cheese will commence immediately at
the Bega Cheese Coburg facility.

Bega Cheese plans to manufacture the cheese products for supply to Coles at its facilities in Bega as
well as at Coburg and Strathmerton in Victoria. As outlined in its recent prospectus, Bega Cheese
operates the two largest cheese cutting, processing and packaging facilities in Australia. In addition
to increasing its demand for milk by approximately 70 million litres, which is expected to be
sourced from existing and new suppliers in New South Wales and Victoria, the additional volume of
products to be supplied to Coles will help to optimise Bega Cheese’s embedded capacity and
provide an increased return on its significant investment in infrastructure.

Bega Cheese anticipates that a formal contract will be finalised within approximately two months,
at which time it will be in position to disclose further particulars of the financial impact of the
proposed arrangement.

September 6, 2011
For further information please contact:
Aidan Coleman Chief Executive Officer
02 6491 7777

Brett Kelly
Company Secretary

02 6491 7777